Ampli.fy

Enterprise email marketing shortfalls and the upmarket features to avoid them

Most email marketing teams know the basics. Authenticate your domain. Clean your list. Write a compelling subject line—test before you send. But for enterprise and mid-market teams, doing the basics well is rarely where performance stalls. The gap shows up later —...

TikTok announces featured creators for Hispanic Heritage Month

The app will showcase journalist Fernando Hurtado, musician Jasmine Wesley and comedian Eric Sedeño as part of a larger community celebration.

Snapchat report highlights users’ political engagement

The platform study, released ahead of the U.S. midterms in November, found that nearly 80% of Snapchatters plan to vote.

Google AI Overviews visibility drops, only shows for 15% of queries

Google’s AI Overviews now appear less than 15% of the time, according to a new analysis. Google’s AI Overviews (formerly known as Search Generative...

4 Performance Max segmentation strategies and how to leverage them

While auditing PPC accounts from agencies, freelancers and in-house teams, I’ve found that Performance Max campaigns typically fall into one of four...

Are you an “award-winning” search marketer?

One of the most powerful ways to set yourself apart from the competition, generate new business, dazzle clients, and boost team morale is to win an...