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Enterprise email marketing shortfalls and the upmarket features to avoid them

Most email marketing teams know the basics. Authenticate your domain. Clean your list. Write a compelling subject line—test before you send. But for enterprise and mid-market teams, doing the basics well is rarely where performance stalls. The gap shows up later —...
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TikTok announces featured creators for Hispanic Heritage Month

The app will showcase journalist Fernando Hurtado, musician Jasmine Wesley and comedian Eric Sedeño as part of a larger community celebration.
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Snapchat report highlights users’ political engagement

The platform study, released ahead of the U.S. midterms in November, found that nearly 80% of Snapchatters plan to vote.
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42 top student influencers for UK universities to partner with

UK universities can’t rely on glossy brochures to win students anymore. Today’s applicants, especially young people, want authentic voices, not scripted campaigns. Student influencers deliver exactly that. Through influencer marketing, they share the student...

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