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Enterprise email marketing shortfalls and the upmarket features to avoid them

Most email marketing teams know the basics. Authenticate your domain. Clean your list. Write a compelling subject line—test before you send. But for enterprise and mid-market teams, doing the basics well is rarely where performance stalls. The gap shows up later —...
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TikTok announces featured creators for Hispanic Heritage Month

The app will showcase journalist Fernando Hurtado, musician Jasmine Wesley and comedian Eric Sedeño as part of a larger community celebration.
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Snapchat report highlights users’ political engagement

The platform study, released ahead of the U.S. midterms in November, found that nearly 80% of Snapchatters plan to vote.
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Battling burnout as a social media manager

Social media managers flex both their creative muscles and critical thinking on a daily basis. Behind every carefully curated Instagram feed and viral TikTok is hours of strategy, planning and stress. And still, a social media team’s job is never done. According to...

Best loop marketing tactics for the era of AI-powered marketing

Marketing funnels aren‘t cutting it anymore, and you’ve probably felt it in the form of declining traffic, scattered buyer journeys, and tactics that worked last year falling flat today. That's why HubSpot introduced loop marketing tactics, a four-stage framework...

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