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Enterprise email marketing shortfalls and the upmarket features to avoid them

Most email marketing teams know the basics. Authenticate your domain. Clean your list. Write a compelling subject line—test before you send. But for enterprise and mid-market teams, doing the basics well is rarely where performance stalls. The gap shows up later —...

TikTok announces featured creators for Hispanic Heritage Month

The app will showcase journalist Fernando Hurtado, musician Jasmine Wesley and comedian Eric Sedeño as part of a larger community celebration.

Snapchat report highlights users’ political engagement

The platform study, released ahead of the U.S. midterms in November, found that nearly 80% of Snapchatters plan to vote.

Every Marketer Says You Need “Taste”. Here’s What That Actually Means

With just a couple of prompts, an LLM can generate an entire blog post that you can publish on your website. A solopreneur or a marketing team of one can pump out newsletters, social media content, ad copy, and blog…Read more ›

Google to struggling sites: Focus on your audience, content quality

If your website is struggling to get organic traffic from Google Search – there are three core areas you should focus on, according to Google’s...

Google Search Console Performance report adds merchant listings to images report

Google updated its search performance report within Google Search Console to include a breakdown of your merchant listings within the Google Search...

5 reasons why your content isn’t working and how to create helpful content Google wants to rank

Since the August 2022 helpful content update, Google has been emphasizing “helpfulness” for ranking content on SERPs. Now, Google has incorporated...

Driving traffic to gated content and paywalled sites: SEO tips + examples

We know that gated content can drive leads and revenue. However, hiding your best stuff can be a double-edged sword. On the one hand, it creates...

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