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How to Make Every Click Count with Search Experience Optimization
Go beyond rankings with Search Experience Optimization (SXO). Learn how to use user behavior data to improve clicks, engagement, and conversions.
X Adds Starter Packs to Help Users Find Relevant Creators
Which is the same feature that Bluesky and Threads also have.
YouTube embeds ads into videos to beat ad blockers
YouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers. Why it matters. The “server-side ad...
AI analysis of 8,000 top YouTube Ads reveals key trends for brands
YouTube tapped its machine learning capabilities to analyze over 8,000 of the top ads on its platform this year, surfacing five key creative trends...
Reddit adds third-party verification for advertisers
Reddit is partnering with ad measurement firm Integral Ad Science (IAS) to provide advertisers with third-party validation for campaign delivery...
What to do if you lose your SEO job: The emergency handbook
Losing your job in SEO can happen for various reasons, such as redundancy, a shift in the company’s focus or performance issues. However, the reason...
PPC client kickoff: Strategies for a successful first encounter
Your manager just informed you that you have a new PPC client. How exciting! Once the news settles in, the questions start flowing into your mind:...
LinkedIn Adds New Elements to its Newsletter Creation Platform
LinkedIn says that newsletters have seen big growth over the past year.
Threads Adds Live MLB Scores to Encourage Sports Engagement
Live sports scores will help to encourage more Threads engagement.
X Launches Advanced Analytics for X Premium Subscribers
A new format for X analytics, as well as new data features.
YouTube Tests Image-Based Search via Google Lens
A new way to search for YouTube clips.