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YouTube SEO in 2026: Boost video visibility on YouTube and Google
YouTube is the world’s second-largest search engine, used to find answers, learn new skills and compare products. For brands, it’s also one of the most powerful networks for building visibility and authority. YouTube SEO increases visibility within YouTube’s search...
TikTok Launches New Ad Options for Streaming Providers
New ways for entertainment brands to connect with TikTok’s audience.
The 6 Biggest SEO Challenges You’ll Face in 2024
Between navigating Google’s never-ending algorithm updates, fighting off competitors, and getting buy-in for projects, there are many significant...
Google Analytics fixes paid search attribution
Google is rolling out an update to attribution models in Google Analytics 4 (GA4) to more accurately credit paid search campaigns for driving...
YouTube embeds ads into videos to beat ad blockers
YouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers. Why it matters. The “server-side ad...
AI analysis of 8,000 top YouTube Ads reveals key trends for brands
YouTube tapped its machine learning capabilities to analyze over 8,000 of the top ads on its platform this year, surfacing five key creative trends...
Reddit adds third-party verification for advertisers
Reddit is partnering with ad measurement firm Integral Ad Science (IAS) to provide advertisers with third-party validation for campaign delivery...
What to do if you lose your SEO job: The emergency handbook
Losing your job in SEO can happen for various reasons, such as redundancy, a shift in the company’s focus or performance issues. However, the reason...
PPC client kickoff: Strategies for a successful first encounter
Your manager just informed you that you have a new PPC client. How exciting! Once the news settles in, the questions start flowing into your mind:...
LinkedIn Adds New Elements to its Newsletter Creation Platform
LinkedIn says that newsletters have seen big growth over the past year.
Threads Adds Live MLB Scores to Encourage Sports Engagement
Live sports scores will help to encourage more Threads engagement.