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15 social media monitoring tools + tips for better insights in 2026
Social media monitoring tools are the best way to find out what people are saying about your brand. They can track mentions of your product, your competitors, your industry, your Super Bowl ad, your new mascot… you name it. In this post, we break down the best social...
21 social media analytics tools to boost your strategy in 2026
Social media analytics tools help you move beyond guesswork, showing you where to focus your time, budget, and effort for real results. In this guide, we break down 21 of the best (free and paid) social media analytics tools for 2026. Key takeawaysSocial media...
Will TikTok Change Under its New US Ownership?
Some users have questions TikTok’s new US privacy policy update.
How successful marketing teams are optimizing performance in 2026 (and what metrics they’re tracking)
HubSpot’s 2026 State of Marketing report uncovered some good news: 65% of marketers are meeting or exceeding their performance benchmarks. But that...
What is ChatGPT Atlas? — Whiteboard Friday
What is ChatGPT's Atlas? Charlie Marchant explains OpenAI's new AI-powered browser, its "Agent Mode" capabilities, and the pros and cons of using it.
How to ace B2B brand storytelling through thought leadership
All too often, B2B brands treat social like a digital billboard for product features, data points and competitor comparisons, falling into the...
Building a Reddit marketing strategy: Lessons from Sprout Social’s team
With over 116 million daily active users, Reddit is a network brands can’t afford to ignore. More than half of global social media users plan to...
If You’ve Been Investing in SEO, You’re on the Right Track With GEO: An AMA With Lily Ray
Overwhelmed by AI search disrupting SEO? Lily Ray shares smart strategies to boost visibility, measure success, and thrive in 2026's evolving search...
TikTok Confirms Joint Venture to Comply With US Law
It looks like TikTok will remain available to US users.
X Experiments with Paid Promotion Tags In-Stream
The tags would bring X more into line with other social app disclosure features.
Threads Experiments With Animated Stickers in Posts
A new option to spice up your Threads?