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Facebook analytics for small business success
For small businesses, Facebook isn’t just a social network—it’s a critical growth engine. Over two billion people use it daily to find local companies, read reviews and ask questions. But without analytics, it’s hard to know if any of that activity is helping your...
Social media in higher education: 14 tips for 2026
Key takeawaysSocial media supports every stage of the student lifecycle. It attracts prospective students, engages current students, and helps maintain alumni connections and fundraising.Choosing the right platforms matters. Where your audiences spend time in 2026...
Meta sued by Consumer Federation of America
A new lawsuit alleges that the company profited from scam advertising and intentionally allowed fake promotions to continue despite public promises...
YouTube expands access to AI likeness detection tools
The platform will now allow actors, athletes, creators, musicians and others to detect and request removal of deepfake images and videos.
Google updates Ad Advisor with additional agentic safety features
The artificial intelligence-powered tool will now include elements to help marketers troubleshoot elements and obtain instant certifications.
Meta previews updates for its Edits app
At a webinar to celebrate the video editing platform’s one-year anniversary, the company announced improved captions, as well as better effects...
Meta plans large-scale job cuts beginning in May, says Reuters
The company is reportedly looking to reduce its global workforce by about 10%, or approximately 8,000 people, as it increases its reliance on...
YouTube adds enhanced parental controls, offers tips to families
New features include time limits for Shorts and in-app account settings as the platform works to protect teens from overusing digital media.
Pinterest CPG promotions outperform benchmark ROIs
New research commissioned by the platform analyzed how Pin ads drove shopping activity across multiple regions and products.
Meta tests new add-on package WhatsApp Plus subscription
Additional features include premium stickers and ringtones, custom icons and new chat sorting options.
Accessible technology: How Sprout Social is championing WCAG 2.1 AA compliance
Effective April 24, 2026, the US government mandate for WCAG 2.1 AA accessibility is a milestone we at Sprout Social view as a catalyst for our...