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AEO for digital marketing teams: How to ensure your brand is visible across every channel
Digital marketing teams have spent years building integrated measurement, connecting paid, organic, social, and email into a single picture of how buyers move through the funnel. That picture now has a gap. A growing share of buyer discovery happens in AI interfaces...
AEO for content strategists: How to move the needle on citations
Content strategists already know how to build for search. They understand how to map topics, connect related pages, and create enough depth to establish authority. But answer engine optimization (AEO) begs the question: When buyers ask ChatGPT, Gemini, or Perplexity...
Instagram Reels adds more AI translations
The platform’s interface allows creators to process captions and audio that makes it look and sound like the original poster is speaking.
Threads adds flair tags for community posts
The themed icons show up under usernames and reflect specific subtopic interests within larger discussion groups.
TikTok sellers in the UK get improved insights
A much-requested update provides enhanced metrics regarding product rankings, traffic sources and conversion efficiency.
Snapchat shares data with Dick’s Sporting Goods
A new partnership in collaboration with LiveRamp will let advertisers see how on-platform ads drive in-store sales.
Google Images introduces Pinterest-style UI
The new gallery format also includes a collections option that allows users to save visuals into dedicated folder tabs.
X boosts the posts of users’ mutuals
The move will help people see more updates from profiles they follow, although the tweak seems like it shouldn’t have been needed.
Meta expands its Louisiana data center project
The updated development includes an investment of more than $50 billion in the region and assurances of support for local schools and businesses.
EU takes next steps to limit teen social media use
“Almost 60% of young children have experienced emotional or psychosocial problems online,” Commission President Ursula von der Leyen said.
Google expands ad frequency controls
Advertisers can now apply exposure optimization options to video campaign groups across multiple promotions.