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Meta publishes explainer on Your Algorithm controls
The feature enables users to opt in or out of certain topics and customize their feeds based on personal preferences.
Q4 2026 Breaking Ground recap: Your 2027 head start
Every quarter, Sprout hosts Breaking Ground, a virtual innovation event on what’s new in our product and industry from real social media experts. To close out 2026, we walked through how to set up your 2027 strategy for success in three steps: Analyze your social data...
Facebook expands Creator Fast Track program to Brazil
The program offers incentives for creators not yet posting to Facebook, though the monetary incentives for Brazilian creators are significantly less...
Instagram tries to entice long-form creators
The platform is using one-off payouts and premium placements to make up for its lack of the type of robust payout system offered by YouTube.
How to add alt text to social media images fast
Social media alt text is easy to skip and expensive to skip as well. Skip it, and you lose the readers who browse with a screen reader. You weaken...
Reddit publishes 2027 marketing playbook
The 35-page guide offers insights into seasonal trends and a list of major events for the coming year to help brands plan forward-facing strategies.
Facebook ad tools: 14 best picks for 2026
Key takeawaysThe best Facebook ad tools in 2026 pair AI-powered optimization with cross-channel reporting so you get more out of every dollar of ad...
Claude integrations worth adding to your GTM stack
Most marketers use an AI assistant at work, but constantly switching between Claude, a CRM, and other apps breaks focus. That is where Claude...
Every OpenAI Publisher Partnership, and How Often ChatGPT Cites Them
Each deal works roughly the same way: the publisher licenses its content to OpenAI, and ChatGPT shows summaries of that content with attribution and...
The 25 Best AEO/GEO Experts to Follow in 2026
Research is how you answer these questions, and how you keep up with what’s changing in AI search. These are the 25 people publishing the most...
Which Types of Mentions Correlate the Strongest With AI Visibility? (260M AI Prompts Analyzed)
But which kind of mention? In our previous research, we analyzed different brand factors alongside AI visibility—including web mentions, anchors,...