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How to measure social media with Google Analytics (GA4)
Your native social media analytics show you how your brand is performing on social. But what happens outside of the platform? How do you track performance once the clicks turn into website traffic—and ultimately, conversions? This translates social media performance...
How to use social listening for lead generation in 2026
Key takeawaysSocial listening for lead generation tracks buying intent signals across social platforms, not just brand mentions.The strongest signals usually show up on LinkedIn, Reddit, X, niche forums, and review sites.A repeatable workflow of signal detection, lead...
Using LinkedIn for AEO: How marketers can use social media to improve their AI visibility [experiment]
Over the past few months, I noticed a pattern while researching for clients. When I searched Perplexity for B2B reports or insights that I could...
X Money will be the only payout option for U.S. creators
The platform announced that users taking part in its Original Content Rewards and subscriptions programs will no longer be able to accept...
TikTok signs multi-year NFL deal
The platform will add new game day hubs and host more highlights and archival moments designed to lean into “year-round storytelling” for both fans...
YouTube adds mobile phone controls for CTV
The platform updated its app connectivity to allow users to manage their Connected TV viewing experience without needing a remote control.
Pinterest promotes its role in teen wellbeing
The platform’s latest report highlights an offline engagement push that has been central to its larger promotional efforts this year.
How to turn data thought leadership into a growth channel, according to Semrush’s marketing lead
For years, we ran data studies at Semrush the way most similar companies did: whenever someone had a good idea and whenever there was time to spare....
Demystifying Grounding Queries with Real Data
Stop targeting zero-volume keywords. Discover how Google Gemini uses grounding queries to source real-time facts, and how to optimize your content...
LinkedIn increases push against inauthentic activity
Although the platform’s active user count in the EU has remained flat, its work to address AI slop has intensified, according to its latest DSA...
X continues to lose EU users
The platform’s user base has once again declined, according to its latest EU Digital Services Act disclosures.