Ampli.fy

Brands build online communities around their target audiences. As consumer preferences change and technological advances offer more and more...

A key decision when creating an online community is whether it’ll be free for members to join or if they’ll have to pay to access it. And, the model...

Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: “As the community...

You lost that lovin’ feelin’. Fun to hear on the oldies station. Not so fun to hear from your community members. But that’s the double-edged sword...

Having a hard time finding clear info on community management tools? I’m not even a little surprised. “Community management” covers a wide range of...

They say if you can measure it, you can manage it. So how do you measure a community? That’s not a rhetorical question. If you want to manage a...

A few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. It was a completely new...

The concept of managing communities may seem straightforward. But a community management strategy is what separates the ‘omg I love them!’ brands...

Matthew Stibbe, CEO of Articulate Marketing, told me, "Community is not the cult of celebrity. It’s a reciprocal thing. It is about building...