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AI search tools marketers should know in 2026

Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google, in favor of asking ChatGPT, Perplexity, and the like for one direct answer. That changes everything for...

Two Truths and a Lie About Digital PR

You don't need an agency for digital PR. Debbie Chew shares her CIDER framework, a real $1M campaign recovery, and how to get your brand cited by AI.

Instagram Chief warns against eliminating algorithms

Adam Mosseri told reporters in Australia that eliminating the algorithmic feed would create a less engaging experience for users.

Social media for hospitality: Your ultimate guide for 5-stars

Like most industries today, the guest experience in hospitality starts long before check-in. Travelers now discover destinations, compare options and shape expectations, all on social media. On top of that, the 2025 Sprout Social Index™ shows 86% of users plan...

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