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How to Build AI Citations — Whiteboard Friday
Learn how to build AI citations and rank in ChatGPT and Gemini. Charlie Marchant explains how to research prompts, analyze sources, and use proactive outreach to get your brand referenced in AI answers.
How the TikTok algorithm works in 2026
If you’re using TikTok for marketing, you’re probably looking for ways to grow on the platform. How do you get more views and followers? How do you get your content to show up in front of the right people? To answer these questions you need to understand how the...
From the desk of the President: What I’ve learned about social from sitting down with C-suite execs
As President of Sprout Social, I’m fortunate to have conversations with C-suite executives and marketing leaders across brands and industries...
Behind Viral Food Brands: Do Trends Matter in CPG Design?
Graza. Fishwife. Brightland. If you’ve never heard of them, just walk into a local specialty store — you’re guaranteed to spot some of these brands,...
Martha Stewart, $400K Fighter Jets, and Comedy Writers: How Liquid Death Wins at Anti-Marketing, According to Liquid Death’s VP
When considering who to learn from in the marketing space, one brand stands out: Liquid Death. They've mastered the art of turning healthy beverages...
How to Combine SEO and Content Marketing (The Ahrefs’ Way)
In fact, you should combine them for greater effectiveness in your marketing. Two main reasons: 1. Content marketing and SEO are like peanut butter...
12 SEO Meetups You Should Have On Your Radar
In my experience, it’s one of the best ways to meet like-minded people and provides a more relaxed, informal setting than a bustling SEO conference....
Can You Spot Google Updates with XmR Charts?
Ups and downs, peaks and troughs. If we’re doing our job properly, we generally expect traffic to trend upwards over time, but in any given month,...
Google scraps plans to kill third-party cookies in Chrome
Google is reversing course and won’t phase out third-party cookies in Chrome as previously planned, instead opting for a new approach that gives...
How B2B Brands are Incorporating Generative AI [Infographic]
Research shows that B2B organizations are not getting the most out of generative AI as yet.
Google Abandons Plan to Phase Out Tracking Cookies
After years of delays, Google’s had enough of trying to appease all sides.