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Why social search for B2B ecommerce is the new key to credibility and conversion
Five years ago, social media strategy and SEO lived on separate sides of a marketer’s brain. Today, they’re part of the same story. Buyers don’t just “Google” solutions anymore. They also search across LinkedIn, YouTube and Reddit, trusting people alongside...
Answer engine optimization vs. traditional SEO: What marketers need to know
Understanding answer engine optimization (AEO) vs. traditional SEO has become mission-critical for content managers and marketing leaders as search shifts toward AI-generated responses, voice results, and zero-click experiences. While page ranking on Google is still...
Better Google RSA creation and optimization in 3 steps
Whether you’re a seasoned PPC marketer or just starting out, creating and optimizing Responsive Search Ads (RSAs) is challenging. At SMX Advanced...
What I Learned About Search From Listening to 2 Musicians
It’s time to rethink formulas. We need to be more fluid in our strategies and more whimsical in the risks we’re willing to take. Discover what...
How to Manage Multiple Social Media Accounts Stress-Free
How many social accounts is too many? No such thing — that is, when you’re managing multiple social media accounts the right way. Whether you manage...
8 strategies for using AI for customer service in 2024
Your brand’s long-term success hinges on your ability to personalize customer interactions and turn them into memorable experiences. By doing so,...
Publicis Groupe Acquires Influencer-Marketing Giant Influential
The agency holding company will use Influential’s platform in concert with Epsilon’s insights to help clients find influencers to engage...
6 influencer marketing brand safety considerations to bake into your strategy
Last April, Australian influencer Emma Claiir went viral for all the wrong reasons when she admitted to two incidents of past animal cruelty. Claiir...
YouTube Community Posts: What They Are and 11+ Ways to Use Them
Got an update on your life or from your brand that’s not quite enough for a YouTube video or Short? Or a neat behind-the-scenes moment you’ve just...
The Best AI Search Engines to Try in 2024
Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns into “Latte vs. americano?” which turns...
I Tried 5 AI Logo Generators. Here’s My Favorite
Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don't have to. In this series, I document my...