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Google Shares Coming AI-Powered Ad Innovations
Google's head of ads and commerce has shared some insights into what's coming.
Employee-generated content is the next big thing for brands
Brands are getting more comfortable with employees playing public-facing roles. As far back as 2023, social media users were keen to see more frontline employees in brand account. Almost half said the people they most wanted to see most in front of the camera were the...
10 advanced strategy ideas for Google Ads
PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. At SMX Advanced, PPC experts...
Meta Announces Llama Impact Grants to Further AI Development
The program will see over $2 million invested in AI projects.
X Confirms its Moving Out of its San Francisco HQ
X is abandoning its iconic head office location.
YouTube Tests Picture-in-Picture Ads for Live Streams
A new format for YouTube’s live stream ads.
Meta Removes Detailed Targeting Exclusions from Ad Campaigns
Meta says that ad campaigns perform better without exclusions.
X Continues to Develop X Payments Option
X payments are getting closer...
TikTok Shuts Down ‘TikTok Lite’ Incentive Program in Europe
The program offered cash incentives for in-app activity.
US Secretaries of State Call on X to Address Election Misinformation
In an open letter, the group has called for improvements to X’s Grok AI chatbot.
Designing an AI marketing strategy for social media: An expert guide
In a world that moves at the speed of social, businesses need the right tools to remain competitive and grow. A well-crafted artificial...