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AI search tools marketers should know in 2026

Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google, in favor of asking ChatGPT, Perplexity, and the like for one direct answer. That changes everything for...
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Two Truths and a Lie About Digital PR

You don't need an agency for digital PR. Debbie Chew shares her CIDER framework, a real $1M campaign recovery, and how to get your brand cited by AI.
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Instagram Chief warns against eliminating algorithms

Adam Mosseri told reporters in Australia that eliminating the algorithmic feed would create a less engaging experience for users.
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Social-first brands: Redefining culture and business strategy

Customers share feedback, ask questions and post about brands they love on social media daily. Yet only 31% of consumers say companies effectively listen to what audiences say on social and act on their feedback, according to Sprout’s Q4 2025 Pulse Survey. This is...

Your definitive guide to LinkedIn engagement rate

LinkedIn is the leading social platform for B2B companies, yet many brands still struggle to get consistent engagement on their posts. If you want to improve your LinkedIn engagement rate, the first step is to make sure you’re measuring it accurately. This guide will...

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