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LinkedIn Adds SMB-Focused Premium Subscription
The package aims to make it easier for SMBs to maximize their in-app presence.
TikTok Adds New Ad Types for Entertainment Marketers
Some new opportunities for streaming providers and entertainment brands.
Facebook Ads 2024 data: Clicks and conversions up, costs down
Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report...
The SMX Master Classes kick off next week! Don’t be left behind.
Ah, 2024. Just another quiet, uneventful year. Not?! Between endless algorithm updates and ad type rollouts, AI Overviews rewriting SERP anatomy,...
The complete guide to optimizing content for SEO (with checklist)
Creating high-quality, helpful content that drives search traffic is more important than ever. There’s nothing worse than pouring your heart and...
The high cost of PPC efficiency
Addressing the tension between running efficient paid search campaigns and driving business growth is crucial. While building paid search accounts...
How to overcome bias in PPC for better ad performance
One reason pay-per-click (PPC) marketing is so challenging is there isn’t one right answer to any problem. When considering account structure,...
Consumers share what they want from brands by Wunderkind
If only marketers could explore inside the minds of consumers, we might know what they really want. In the rapidly evolving landscape of digital...
Meta Expands Profile Connections for Business Suite
An easier way to manage multiple business Pages via different accounts.
EU Commission Warns Musk Over Inflammatory Content
The EU Commission has once again warned Musk about his moderation obligations on X.
Attention on Social is Shifting, and Marketers Should Take Note
As social platforms shift their focus, marketers should also be considering their next move.