Ampli.fy

AI search tools marketers should know in 2026

Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google, in favor of asking ChatGPT, Perplexity, and the like for one direct answer. That changes everything for...

Two Truths and a Lie About Digital PR

You don't need an agency for digital PR. Debbie Chew shares her CIDER framework, a real $1M campaign recovery, and how to get your brand cited by AI.

Instagram Chief warns against eliminating algorithms

Adam Mosseri told reporters in Australia that eliminating the algorithmic feed would create a less engaging experience for users.

Marketing operations tech stack audit: A proven checklist for operations teams

Marketing tech stacks often expand fast, leading to sprawl. The result is low tool usage. Gartner estimates that only 49% of marketing technology tools are actively used by teams. A marketing operations tech stack audit brings structure back to teams with bloated...

The Evolution of Search: 5 SEO Trends in 2024 and 2025 [+ New Data]

“I’m excited but exhausted by so many changes,” Victor Pan wrote in a HubSpot Slack channel just before dropping half a dozen links to the latest AI...

“This is disgusting, try some”: Marketing Chicago’s vile-tasting liqueur

This week’s Masters in Marketing is near and dear to my heart, if not my taste buds. As a naturalized Chicagoan, it is my duty and honor to...

The Realities of In-House SEO: What to Expect and How to Succeed

There’s a long-term trend of companies bringing SEO programs and expertise in-house. Companies usually want someone who is invested in the long-term...