Ampli.fy

AI search tools marketers should know in 2026

Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google, in favor of asking ChatGPT, Perplexity, and the like for one direct answer. That changes everything for...

Two Truths and a Lie About Digital PR

You don't need an agency for digital PR. Debbie Chew shares her CIDER framework, a real $1M campaign recovery, and how to get your brand cited by AI.

Instagram Chief warns against eliminating algorithms

Adam Mosseri told reporters in Australia that eliminating the algorithmic feed would create a less engaging experience for users.

What is an attribution window in marketing? What marketers need to know

An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open, or page view — can be credited for a conversion. Window length directly affects how conversions are counted, how channels perform, and how budget decisions...

Google Ads API streamlines conversion adjustment uploads

Google will soon make significant changes to its Google Ads API, simplifying the process of uploading conversion adjustments. Why we care. This...

Google AI Overviews volatility continues: Rise, fall, repeat

The visibility of AI Overviews in Google’s search results increased to 12% in July, only to fall back to 7% by the end of the month, according to...

How Google Search ranking works

It should be clear to everyone that the Google documentation leak and the public documents from antitrust hearings do not really tell us exactly how...