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Twitter (X) competitor analysis: The complete guide for strategic insights
On X (formerly Twitter), conversations evolve in minutes. Brands that thrive understand both audience behavior and the competitive environment. Competitor analysis provides that essential clarity. It moves you beyond assumptions and fleeting trends, giving you a...
Why Export GA4 Data to BigQuery? — Whiteboard Friday
Unlock the full potential of your analytics. Dave Westby explains 8 key reasons to export GA4 data to BigQuery, from overcoming retention limits to fixing data sampling.
TikTok Resorts to Cash Incentives to Attract New Users
TikTok’s launched new cash incentives to get more creators to sign up.
WhatsApp Ads GIPHY Stickers, Expanded Sticker Options
New sticker options on WhatsApp, as Meta looks to expand user behaviors in the app.
LinkedIn Shares Insight into What Drives B2B Campaign Response
New insights from LinkedIn and MAGNA on B2B ad performance.
Google Provides More Insight into Emerging Search Trends
Improved insights into rising topics of interest.
Meta Announces Improved Ad Attribution and Targeting Processes
New ways to measure the performance of your Facebook and IG ads.
How to Use Google’s AI Overviews for Search
I talked to the pros — including an SEO expert at HubSpot and the senior product director of AI Overviews at Google — to answer questions about...
Generative AI in Marketing: How It Fits Into Your Strategy, According to Jasper’s Head of Enterprise Marketing
In a Mint Mobile commercial, Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple (include a joke, curse word,...
Report: U.S. considering forcing a Google breakup
The U.S. Justice Department is reportedly considering forcing parent company Alphabet to shed at least one of its units. Among the possibilities...
Google extends deadline for Hotel Ads commission bidding sunset
Google announced a grace period for its planned phase-out of commission-based bidding in Hotel Ads campaigns. The new deadline is Feb. 20, 2025 Why...