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AI search tools marketers should know in 2026

Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google, in favor of asking ChatGPT, Perplexity, and the like for one direct answer. That changes everything for...

Two Truths and a Lie About Digital PR

You don't need an agency for digital PR. Debbie Chew shares her CIDER framework, a real $1M campaign recovery, and how to get your brand cited by AI.

Instagram Chief warns against eliminating algorithms

Adam Mosseri told reporters in Australia that eliminating the algorithmic feed would create a less engaging experience for users.

7 Steps for Tracking Your ChatGPT Visibility With Ahrefs

But many brands have no idea what’s happening inside ChatGPT. They’re showing up in thousands of responses without knowing which queries mention them, what’s being said, or how they stack up against the competition. You can build basic vibe-coded tools…Read more...

Web Analytics 101: The Beginner’s Guide That I Live By

One of my favorite things to do on my personal website is to dig into web analytics. I don’t consider myself a technical person, but over the years,...

Publishers report ‘negligible’ traffic impact of Google AI Overviews

Two large publishers – Dotdash Meredith and Ziff Davis – say Google AI Overviews haven’t significantly impacted their traffic. What Dotdash Meredith...

Google Ads API v15 to sunset Sept. 25

Google announced the upcoming sunset of Google Ads API version 15, urging developers to migrate to newer versions to maintain uninterrupted API...

Google AI Overviews now show for signed-out users in the US

Google AI Overviews will now appear for all users in the United States, even if they are not signed into their Google account. Google has confirmed...

Google August 2024 core update rolling out now

Google released the August 2024 core update today. It will take about a month to fully roll out. This update is not just a normal core update. The...

How long will people wait for websites to load in 2024? Survey says…

Eight seconds, on average. That’s how long people will wait for a website to load in 2024, according to a recent Forbes Advisor survey. By the...

Is using AI-generated content for SEO plagiarism?

As more people adopt AI tools to generate content for SEO, the line between inspiration and plagiarism is blurred. Many are asking: Is using AI in...

Thanks, Google – but we’re keeping these 5 post-cookie initiatives

The dust is still settling after Google’s abrupt late-July pivot on cookies (they’re here indefinitely). Now what? The reaction of advertisers has...

Google AI Overviews gains new citations and links, plus more

Google announced a number of updates and experiments for its new AI Overviews today including more ways to see citations and links to the sources...

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