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Snapchat Introduces Subscription Model for Its Most Popular Creators
The program will allow users with large followings to monetize content and set up customized monthly pricing tiers.
Post Performance Report: Brands turning cultural moments into standout content
Welcome back to the Post Performance Report—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We don’t just examine the flawless creative execution of every post or campaign, but the brand...
Report Looks at Social Media Engagement Among Kids and Teens
The report looks at how youngsters, from 7 up, are using social apps.
TikTok Reveals the Top 10 Songs of the Summer in the App
The big hits that sparked major trends in the app.
Snapchat Shares Insights into Digital Engagement Among Australian Users
The study looks at how Australian teens and adults are using social and messaging apps.
Brand trips: To book or not to book?
Dubai. Finland. Vermont. These are just a few of the many near and far-flung destinations influencers have been invited for coveted brand trips....
Post Performance Report: B2B brands taking a bold approach to social
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and...
9 key social media listening metrics every marketer needs to know in 2024
Social media can sometimes feel like the wild west. Brands know they should post content on social media. But without the right metrics, it’s hard...
13 Best Free (& Private) Email Accounts & Service Providers for 2024
When I was growing up, your first email address was a rite of passage (I see you, smileygirl747 and thegrouchy1). Today, it’s simply a necessity for...
49 Call-to-Action Examples You Can’t Help But Click
Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a...
SERP Tracking With Free Tools: A Beginner’s Toolkit
Each of these free tools allows you to check rankings in different locations, without “contaminating” the results with Google’s personalization...