Ampli.fy

AI search tools marketers should know in 2026

Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google, in favor of asking ChatGPT, Perplexity, and the like for one direct answer. That changes everything for...

Two Truths and a Lie About Digital PR

You don't need an agency for digital PR. Debbie Chew shares her CIDER framework, a real $1M campaign recovery, and how to get your brand cited by AI.

Instagram Chief warns against eliminating algorithms

Adam Mosseri told reporters in Australia that eliminating the algorithmic feed would create a less engaging experience for users.

Crawl Me Maybe? How Website Crawlers Work

Search engines are increasingly ruthless when it comes to the quality of the sites they allow into the search results. If you don’t grasp the basics...

SERP Volatility: Why Your Rankings Are in Flux

I’ve personally witnessed a gaming brand use search share of voice data to justify a $60M acquisition and market expansion. The bottom line is:...

Google apologizes to advertisers for major Shopping Ads glitch

Google Ads experienced a significant system glitch affecting its Shopping product serving late last month. This error resulted in advertisers’...

Google Ads removes Audience Recommendations

Google Ads officially eliminated the audience recommendations feature from the Insights tab, a move that removes automated suggestions for targeting...