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LinkedIn social listening: Turn conversations into competitive advantage
LinkedIn is where professionals shape industry conversations, share opinions and discuss their perception of brands. Every post or comment on this network offers a window into audience sentiment, yet many teams still miss the chance to capture it because they treat...
Social media schedulers: Our top picks for growing businesses
If you’re managing social media marketing without a social media scheduler, I’ve got one thing to say to you: You’re making your job harder than it needs to be. A social media scheduler eliminates the chaos of logging into multiple platforms, posting in real-time, and...
How to Build an Efficient Social Media Approval Workflow in 2024
Ever noticed a mistake after you’ve published a post? One surefire way to save you from embarrassing corrections is to use a social media approval...
Google Adds New Tools to Help Retailers Tap Into Shopping Trends
Some new tools to help improve your holiday shopping campaigns.
Meta’s Shutting Down its Spark AR Studio
The decisions comes as Meta looks to ramp up its AR push.
YouTube Expands Access to Courses for Creators
The latest updates from YouTube, including a new monetization path for creators.
Instagram Adds New Text and Sticker Options
Some new text styles and creative presentation options on IG.
Types of Social Media Content: 30+ Ideas for Your Next Post (With Examples)
Remember when social media content was limited to Facebook statuses and, er, “pokes?” Even a few years later, cutting-edge content was limited to a...
The Top 4 Roadblocks to Your Team’s Productivity and How AI Can Solve Them, According to Asana’s Head of Corporate Marketing
You open your computer on a Monday morning, and you have a few Slack messages about a campaign you're launching on Tuesday. After you‘ve answered...
AI Email Marketing: How to Use It Effectively [Research + Tools]
Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your...
Marketing for the lulz
It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing some years ago out of The...