Ampli.fy

AI search tools marketers should know in 2026

Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google, in favor of asking ChatGPT, Perplexity, and the like for one direct answer. That changes everything for...

Two Truths and a Lie About Digital PR

You don't need an agency for digital PR. Debbie Chew shares her CIDER framework, a real $1M campaign recovery, and how to get your brand cited by AI.

Instagram Chief warns against eliminating algorithms

Adam Mosseri told reporters in Australia that eliminating the algorithmic feed would create a less engaging experience for users.

What Makes a Good Website? The Only 2 Things That Matter

Focus on these two areas to create a website that people will want to visit, return to, and tell their friends about. If the site offers the type of...

Google removes Auction Insights from Looker Studio

Google Ads users no longer have access to Auction Insights fields in new data sources within Looker Studio. Existing data sources will lose this...

Google introduces YouTube creator-based audience targeting

Google Ads now allows advertisers to create remarketing lists based on viewers of specific YouTube creator videos, unlocking new possibilities for...

Google adds generative AI insights, shopping ad campaign goals

Google today introduced four updates meant to help retailers ahead of the holiday shopping season. Key updates: Shopping trends insights. You can...

What is ASO? 7 fundamentals to app store optimization

With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only...

From dysfunction to high performance: A model for agency success

Agencies have several teams, some of which are formed over the years and some that come together quickly as new hires join and new clients are...

« Older Entries

Next Entries »