Ampli.fy
8 generative engine optimization best practices your strategy needs
Despite what the headlines would have you believe, artificial intelligence (AI) isn’t new. The term and early technology date back to the 1950s, but generative AI (which emerged in the 2010s) is undeniably new terrain. With both leaving their mark on consumer search...
LinkedIn Launches New Campaign for Premium
LinkedIn Premium has seen a 50% rise in subscriptions over the past two years.
Yelp sues Google, alleging illegal dominance of local search
A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to...
What 54 Google Ads experiments taught me about lead gen
For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: Bidding...
6 steps to AI-driven budgeting and forecasting for digital marketing
AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. Companies can develop robust forecasting and...
Threads Adds Option to Rearrange Columns on Desktop
A handy update from the Threads team.
Snapchat Reawakens Retro Trends With Latest Update
The latest round of Snap updates has a distinctly retro feel.
10 Reasons To Develop an Employee Advocacy Program [Infographic]
Some tips to help you formulate an effective employee advocacy plan.
Threads Continues To Gain Momentum Based on Download Charts
Threads made the top 10 most downloaded apps once again in July.
An Overview of TikTok’s Advanced Ad Performance Tracking Tools [Infographic]
An overview of TikTok's various campaign impact measurement tools.
New Report Looks at Social Shopping Adoption and Trends
New insights into how and why people purchase products on social apps.