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AI Mode: Features & Ranking — Whiteboard Friday
Analyze early data from Google’s AI Mode in STAT. This study of 40,000 keywords reveals a mere 12% overlap with traditional organic rankings and explores how the verbose, text-heavy nature of AI Mode is shifting the search landscape.
Bluesky growth: Is your brand ready for decentralized social media?
Bluesky is growing fast—but is it a measurable, strategic channel or just another distraction in an already crowded social landscape? As you reevaluate your platform mix, the rise of decentralized networks demands a closer look. You’ll get the social media statistics...
Google Analytics 4 introduces benchmarking data
Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their...
Facebook Marketing in 2024: A VERY Complete Guide
Splashy video-first platforms like TikTok get talked about more than old timer Facebook, but Facebook marketing is critical for businesses in 2024....
What is digital customer service?: A complete guide
Strong digital customer service is an expectation, not an exception to the rule. Because the days of customers sitting on hold or reps saying “I...
7 Ways to Use AI for A/B Testing: An In-Depth Guide [+ Expert Tips]
Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now...
Gen Z, AI, and the Power of Creator Marketing
As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator...
The Beginner’s Guide to the Competitive Matrix [+ Templates]
I remember first starting my business. At that time, I knew the basics of marketing and a little about sales. What I didn’t know was the depth of my...
I Disavowed “Toxic Backlinks”: Here’s What Happened
After disavowing, traffic (as reported by GSC) fell by 7.1%: Before disavowing, according to GSC, traffic to these posts was trending slightly...
Here’s How You Can Outsource SEO Easily and Effectively (+ Best Practices)
Outsourcing SEO allows you to leverage expert knowledge and free up time for other critical aspects of your business. To outsource effectively,...
Google Ads adds product Categories tab
Google Ads added a new Categories tab under the Products section. It appears to pull from the google_product_category attribute. Why we care: These...