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Profound vs Scrunch AI for AEO: Which tool delivers better ROI?
As businesses adjust to the new AEO landscape, marketers are seeing increasing convergence with marketing automation—HubSpot's recent acquisition of Xfunnel signals this shift, bringing AI search optimization directly into the CRM ecosystem where attribution and...
Professional AI adoption could unlock up to $4.1 trillion capacity for US
A new report from LinkedIn found that more needs to be done in order to maximize the benefit of artificial intelligence in the workforce.
Is it time to rethink your Google Ads strategy?
Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up...
How SEO can collaborate with content teams
Without content, SEO practitioners would have nothing to optimize. And content is less likely to ever be found without SEO. Improving the...
The Helpful Content Update Was Not What You Think
Are Google’s Helpful Content Updates affecting your rankings in unexpected ways? It might not be just about your content. As the August update...
Social media image sizes for all networks [September 2024]
Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized and...
Engagement rate calculator + tips and benchmarks [2024]
Your engagement rate is one of the most important metrics for tracking your social media performance. It can reveal audience preferences, guide your...
New Report Highlights Key 2024 Video Content Trends
The latest report from Tubular Labs highlights some key video consumption trends.
TikTok Adds IG Notes Like Feature to Inboxes
It's IG Notes, but on TikTok.
YouTube Implements Restrictions on Content Recommendations for Teens
YouTube's trying to limit the harm caused by repeated exposure to certain content.
TikTok Publishes Guide to TikTok Selling for Brands
An in-depth guide to setting up your TikTpok shopping experience.