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X plans to combat AI-generated content while promoting Grok
The platform’s head of product announced anti-bot detection measures, while its chatbot is being widely offered to assist with post creation.
Hashtag holidays that need to be part of your strategy in 2026
Social media may be saturated, but brand engagement isn’t dipping. Four in five consumers say they’ll interact with brand content as much or more than they do today, according to Sprout Social’s 2026 Social Media Content Strategy Report. But continued engagement...
How to track, prove, and improve your social media ROI
Social media managers know the recurring nightmare of being pulled into a meeting with executives and asked to prove our social media ROI. This...
Top customer service case management software in 2024
Customer care is a balancing act. You need operational efficiency—swift case handling, cost control and peak team productivity. At the same time,...
How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer
The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original...
23 Pro Tips for Running a Successful Business — From Building Your Company Benefits to Leading a Team (+ Expert Insights)
Just about anyone can start a business … but what does it take to run a successful business? Through my personal experience, I’ve found that running...
Professional Relationships: 4 Executive Tips to Improve Your Marketing Success
Learn how to build professional relationships that don't just open doors — but blow them wide open. Building strong professional relationships is...
SXO Explained: How to Adapt to the New Era of Search
As search marketers, that’s often what we think happens. But here’s what actually happened: The branch of SEO that cares about journeys like this is...
Google Ads tightens rules on Gambling Certification recertification
Google Ads will enforce stricter rules starting in November under its Circumventing Systems policy, specifically targeting advertisers in the...
Google Ads adds ‘Unintended Consequences’ to Insights
Google Ads rolled out a new feature under its Insights page called Unintended Consequences. This card is designed to alert you about potential...
Google Ads won’t appear on parked domains for new accounts by default
Google Ads will automatically opt new accounts out of serving ads on parked domains, starting in October. A parked domain is basically a placeholder...