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Pinterest publishes inaugural Parenting Trend Report
The research highlighted seven key trends and showcased how parents are using Pins to plan vacations and create at-home activities.
Profound vs Scrunch AI for AEO: Which tool delivers better ROI?
As businesses adjust to the new AEO landscape, marketers are seeing increasing convergence with marketing automation—HubSpot's recent acquisition of Xfunnel signals this shift, bringing AI search optimization directly into the CRM ecosystem where attribution and...
How to create a Black Friday social media marketing strategy
Black Friday is almost here. Don’t expect busy shopping malls and crowded parking lots. Your customers will be looking for deals online and on...
AI in marketing examples and strategies you can use today
There are a few universal questions that keep marketing leaders up during the quiet hours of the night: How do we do more with fewer resources? And...
How to launch a product on social media: Strategies for success
A successful social media product launch should always tick a few boxes. Cost-effective? Check. Scalable? Double-check. Positive return on...
8 winning holiday marketing strategies for 2024
The holiday shopping frenzy isn’t confined to crowded malls. It’s happening online, and social media is the storefront. According to a Q4 2024...
Instagram automation: Maximizing efficiency without losing the human touch
Managing your Instagram marketing strategy is time-consuming. From posting content at the right time to keeping up with your comments—there’s a lot...
Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy
Let’s play a game: Tell me how old you are without telling me how old you are. Not sure how to respond? Well, chances are your content consumption...
Are Marketers More or Less Productive in the Office? [New Data]
The remote work productivity debate will never end, and frankly, it shouldn't. Leaders and employees alike should never stop being critical of how...
The Oops That Proves SEO Basics Still Matter
When I asked today’s HubSpotter to share an SEO tactic, he asked if he could share a cautionary tale instead. And I accepted because his story...
The 25 Biggest Traffic Losers in SaaS
…and those that work the worst. In this article, we’re looking at the companies that lost the greatest amount of estimated organic traffic, year...