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YouTube report examines mainstream culture
Although microtrends and niche communities have expanded online, most people still want to connect with larger shared experiences, the study found.
Google updates Data Manager platform
The company added tools designed to help create more targeted promotions and artificial intelligence agentic capabilities to assist with data audits.
Content distribution strategy: A social-first framework for 2026
If you’re creating good content but it’s not getting the love it deserves, you may have a distribution problem. Luckily, you’re in the right place....
WhatsApp adds bill payment in India
App owner Meta has been working to create a messaging platform similar to China’s WeChat, and this new functionality is a step toward that goal.
YouTube updates branded content sourcing and disclosures
The platform is running a new local affiliate shopping test and clarifying some of its language around sponsored acknowledgments.
TikTok adds voice notes and image carousels in comments
The additional response options are being rolled out globally and could help to drive more engagement in the app.
Reddit expands AI-powered Max campaigns
The platform is offering its automated promotions to all advertisers and rolling out new features to help brands get more out of their ad spend.
12 best social media monitoring tools for 2026
Key takeawaysSocial media monitoring tools track brand mentions, competitor activity, and audience sentiment across social platforms and the wider...
How to find your social media target audience in 2026
Key takeawaysA social media target audience is the specific group of people most likely to engage with your brand on social, defined by...
What is a social media MCP? Everything marketers need to know
Using AI involves a surprising amount of copying and pasting. You pull numbers from a dashboard, drop them into a chat, and then ask your question. ...
What high-citation brands do differently in AI search: The 2026 AEO playbook
Answer engine optimization is disrupting search as we know it. What once was predictable — add a keyword, focus on high-quality backlinks, increase...