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How to optimize your website for AI search

Learning how to optimize your website for AI search is one of the hottest skills for marketers right now, because the audience for these tools is growing fast. Monthly unique visitors to the major answer engines climbed from 634 million in Q1 2025 to 904 million in Q1...

X adds new anti-lawsuit provision to terms of service

The platform’s user responsibility agreement now requires waivers for class action and jury trials, even as the app faces a current court case.

Meta keeps trying to make digital assistants happen

With the launch of Muse, company CEO Mark Zuckerberg is once again leaning into the idea of optimizing human experiences to maximize efficiency.

SEO’s 5 Stages of Grief (And How to Adapt to AI SEO)

Much like anyone facing a sudden loss, SEOs and marketers are currently cycling through the five stages of grief: denial, anger, bargaining, depression, and acceptance. Our goal here is to help you process the change and unemotionally come to terms…Read more ›

Wikipedia vs Grokipedia: 5x the Pages, 70x the Citations, 1615x the Traffic

Is Grokipedia a serious competitor to Wikipedia, or just a doomed exercise in billionaire hubris? Does Grok bring new value to the table, or just rehash the same old content? Does Grokipedia influence AI search in a similar way to…Read more ›

Getting B2B Ecommerce Right — Here’s What I Learned From Experts

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027....

Are AI Agents Worth It? HubSpot’s CMO and VP Weigh In

On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan...

The Ultimate Guide to Successfully Rebranding in 2024

While I’m not a business owner and haven’t branded my own business, I’ve been an employee at companies that have undergone large-scale rebrands....

Shopify Finance: Tools for Managing Growth at Every Stage

Learn how Shopify Finance’s suite of tools—Balance, Credit, Capital, Bill Pay, and Tax—helps businesses manage cash flow, access funds faster, and...

58 Affiliate Marketing Statistics for 2024

Don’t worry—I’ve done the hard work for you and trawled the internet to curate, vet, and categorize 58 affiliate marketing statistics for your...

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