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ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy

It’s hard to believe anything could rival Google’s impact on our digital lives and habits, but ChatGPT is on its tail — especially now that it shows ads. For many marketers and businesses, this means debating ChatGPT Ads vs Google Search Ads for the first time. Should...

How Stable Are AI Citations? 10 Things We Learned Tracking 37,500 Citations

Key takeaways: Treat citation volatility as normal. It seems to be a built-in trait of AI answers, and it may change significantly with model updates. So, aim to appear more often over time, not to hold every citation without interruption.…Read more ›

How To Analyze Server Logs for AI Search

Learn how to find AI crawler requests in server logs and fix pages that crawlers cannot read

X re-builds its third-party usage showcase

The platform’s relaunched exhibit website lists official partners, agentic use cases and more in an effort to inspire developers to integrate X data into their apps.

Can the apps stop AI slop?

Social platforms have been overwhelmed by artificial intelligence-generated content, but companies encourage AI use even as they try to stem the tide.

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TikTok partners with Disney

The licensing deal will allow creators on the app to use characters and content across brands including Pixar, Marvel and Star Wars in their own...

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