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How to optimize your website for AI search

Learning how to optimize your website for AI search is one of the hottest skills for marketers right now, because the audience for these tools is growing fast. Monthly unique visitors to the major answer engines climbed from 634 million in Q1 2025 to 904 million in Q1...

X adds new anti-lawsuit provision to terms of service

The platform’s user responsibility agreement now requires waivers for class action and jury trials, even as the app faces a current court case.

Meta keeps trying to make digital assistants happen

With the launch of Muse, company CEO Mark Zuckerberg is once again leaning into the idea of optimizing human experiences to maximize efficiency.

46 TikTok stats to inform your 2026 strategy

From viral challenges to Billboard hits, TikTok is where trends take shape. People discover brands, research products and even buy things directly on the app. The latest social media stats even show that TikTok has the highest engagement among all social media...

Government social media benchmarks: 2026 update

Are your social results actually strong, or just average for government? That’s where benchmarks come in. They show what “normal” looks like for your industry so you can see how your performance really stacks up. Below, you’ll find the most recent government social...

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