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How to build a strategic YouTube dashboard: A guide to YouTube Studio and beyond
A strong YouTube strategy starts with understanding your data. While the native YouTube dashboard, officially known as YouTube Studio, gives you core metrics for video management, it often operates in a silo. For marketing teams, a successful strategy requires a...
Community marketing: How to use it to drive customer advocacy and reduce CAC
Community marketing is a growth strategy centered on participation. It brings customers together to share knowledge, solve problems, and build trust. In the process, it drives advocacy, retention, and lower customer acquisition costs. When community programs are built...
Social Media Optimization: 8 Expert Tips for Businesses
Social media optimization is the practice of improving social media’s effectiveness as a sales channel by hewing to platform norms and constantly...
Sole Proprietorship vs. LLC: Key Insights You Need to Know
Each business structure has its own advantages and drawbacks. Find out whether a sole proprietorship or an LLC is better suited for your next...
24 Ways I’m Using AI Tools for SEO
Looking for SEO AI tools to improve your process and workflows? Mike King shares 24 ways he's using AI plus custom GPTs you can start using now.
Threads Takes First Steps in Separating Itself From Instagram
Meta's now looking to separate your Threads and IG interest graphs.
YouTube Prepares to Launch ‘Jewels’ Live Stream Gifting Process
A new live-stream donation option on YouTube.
Meta Fined $841 Million for Antitrust Breaches in EU
The fine relates to the dominance of Facebook Marketplace.
Snapchat Adds New Safety Features, Including Live Location Requests
Some handy new connective features to help reassure parents.
Facebook Switches to ‘Views’ As its Primary Metric
Facebook's following Instagram's lead in making 'Views' its focus metric.
TikTok Adds New Gen AI Video Creation Tools for Marketers
TikTok's AI video generation tools and getting an upgrade.