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Snapchat highlights opportunities for insurance brands
A new study from Snap and Ipsos found that Snapchat users were more likely than non-users to own at least one insurance policy.
Meta updates Threads API with more third-party app integration
Major changes include new ways to schedule and publish content and manage engagement.
Google Says That Scam Tactics Are Evolving Through AI Usage
Google has detected a range of ways in which scammers are incorporating AI.
Social-first brands: Redefining culture and business strategy
Customers share feedback, ask questions and post about brands they love on social media daily. Yet only 31% of consumers say companies effectively...
Your definitive guide to LinkedIn engagement rate
LinkedIn is the leading social platform for B2B companies, yet many brands still struggle to get consistent engagement on their posts. If you want...
ChatGPT Has 12% of Google’s Search Volume but Google Sends 190x More Traffic to Websites
While ChatGPT has nearly a fifth of Google’s query volume, people use the platforms in different ways. I wanted to see how ChatGPT compared to...
Anonymized Queries Make Up Nearly Half of Google Search Console Traffic
This number is slightly higher than our 2022 study on anonymized queries. However, that’s the average. Some websites in our research saw...
YouTube Expands Text of Variable Subscriber Notifications
YouTube will send you fewer channel notifications if you don't engage with them
19 social media best practices for faster growth
Key TakeawaysAI works best with human oversight. Winning teams use AI to move faster without sacrificing quality.Listening is just as important as...
Meta Kicks Off New Data Center Project in Indiana
Meta's 30th data center in the U.S. will help to power its AI ambitions.
Social media for banks: 9 tips to boost trust + engagement
Social media and banking haven’t always been a natural match. One moves fast. The other is built on caution, credibility, and compliance. However,...
