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TikTok launches Discover America tour
The six-city roadshow is designed to highlight regional creators and promote the app as a valuable marketing tool.
Meta adds updated disclosure tags for AI-generated ads
The updated tags will provide more info on which promotions include AI-generated elements, whether from Meta or via external AI tools.
The importance of social media marketing: 8 stats that prove social’s role in business success
Social media has solidified its place as a key component of the customer journey. It shapes how people discover your brand and determines who...
How to build a social media calendar that actually drives strategy
Managing multiple social media accounts means constant decisions: what to post, when to post and how to keep every platform aligned with your...
Top Sprout Social competitors and alternatives in 2026
Key takeawaysHootsuite is the strongest Sprout Social alternative for enterprise teams that need publishing, analytics, social listening, and...
How to set social media goals in 2026 [10 examples]
Key takeawaysSocial media goals should tie directly to business objectives like revenue, brand awareness, or customer retention.The SMART framework...
WhatsApp marketing: How to build a 2026 strategy
Key takeawaysWhatsApp marketing lets businesses reach nearly three billion users through personalized messages, product catalogs, automated...
Boosted posts vs. ads: What to know in 2026
Key takeawaysA boosted post amplifies existing organic content with a budget, while a social ad is built from scratch in Ads Manager with more...
LinkedIn will enable consultants to book business direct from their profile
Consultants will now be able to add an in-app link to book a session with them, which will also facilitate payment in-stream.
TikTok launches counterfeit goods detection initiative
The TikTok Real program incorporates insights from more than 300 experts and is designed to remove fake products from the app.
Grok downloads fall nearly 60%
Elon Musk’s xAI chatbot is struggling to compete with similar artificial intelligence projects from OpenAI, Meta and Google, per the Wall Street...