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Snapchat launches pitch for B2B ad spend

A new campaign ties back to efforts to promote the opportunities to reach key decision-making audiences in the app, which could present all-new considerations for B2B promotions.
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Meta opens early access to advanced Muse features

The company’s vision seems to be that Muse can help make people’s wants a reality by undertaking tasks on their behalf, thereby enabling more opportunity for exploration.
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LinkedIn tests advanced creator discovery to power brand campaigns

As validation from credible subject matter experts grows more important, creator marketing has become a bigger part of B2B strategies.
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What is social media analytics? A complete guide for 2026

Key takeawaysWhat is social media analytics? It’s the process of collecting, analyzing, and reporting on data from social platforms to measure performance and inform strategy across owned, earned, and paid social.The main types of social media analytics include...

Social media in healthcare: A regulation-friendly guide for 2026

Key takeawaysSocial media in healthcare builds patient trust, supports recruitment, and raises public health awareness, but compliance with HIPAA, FDA, and FTC regulations is non-negotiable.A documented healthcare social media policy with approval workflows protects...

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