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The company said dev partners will be able to create apps for the device that incorporate gesture-driven features.  

The May 18 event will feature creator partnerships and kick off the app’s new “Museums Come Alive” series.

Creators will get better transitions, as well as more text and sticker controls, while iOS users will have the opportunity to use live photos.

With more consumers using Reddit as a research tool, that provides expanded opportunities for brands to link into the discovery process.

The platform is making a bigger push with original content and may host as many as 4,000 events a year, per Business Insider.