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The state of social media in 2026: Data from Sprout’s latest pulse survey
Intentional consumption, episodic content and news creators. The social media landscape feels like a very different place right now than it did just a few years ago. And that’s reflected in the type of content people want to see and engage with, especially from...
30+ Instagram statistics marketers need to know in 2026
Are you marketing on the world’s third most-used social platform? These Instagram statistics can help you shape your strategy. Instagram is a tricky platform to pin down, since it’s known for algorithm changes and a constant influx of new features. These statistics...
LinkedIn Shares Posting Tips To Boost Presence
Some tips for your LinkedIn approach.
What is social media engagement? + free engagement calculator
Social media engagement can be extremely powerful. But with so many platforms, algorithms, trends, and metrics available to marketers, it can also...
40 social media post ideas when you’re fresh out of inspiration
Be authentic. Post Reels. Target your ideal audience. Sacrifice a goat. Those things may have gotten you noticed a few years ago, but not anymore....
Social media measurement: 15 key insights and how to get them
Social media measurement is all about using data to make informed decisions that support and align with business goals. In this post, we’ll explore...
Meta Launches ‘Threads for Creators’ Hub
A new home for Threads tips and insights.
Meta’s Past Experiences Cast Doubt on Musk’s ‘Everything App’ Plan
While Elon Musk’s wants to build an ‘everything app’, Meta’s attempts at the same have repeatedly fallen short.
TikTok Moves Closer to Testing Mini Apps In-Stream
TikTok Minis could offer alternative transactional options in-stream.
The difference between social media monitoring vs. social media listening
What’s the difference between social media monitoring and social media listening? People often use these terms interchangeably, but they’re not...
Meta Seeks to Ease Tensions with Trump While Outlining Election Integrity Efforts
Meta’s looking to appease Trump’s concerns with its political efforts.