Ampli.fy

Snapchat launches pitch for B2B ad spend

A new campaign ties back to efforts to promote the opportunities to reach key decision-making audiences in the app, which could present all-new considerations for B2B promotions.

Meta opens early access to advanced Muse features

The company’s vision seems to be that Muse can help make people’s wants a reality by undertaking tasks on their behalf, thereby enabling more opportunity for exploration.

LinkedIn tests advanced creator discovery to power brand campaigns

As validation from credible subject matter experts grows more important, creator marketing has become a bigger part of B2B strategies.

The 11 Best Social Media Analytics + Reporting Tools in 2026

When I first started posting on LinkedIn consistently, I couldn’t understand why some posts were a huge hit, while others flopped. That is, until I started monitoring my social media analytics.Suddenly, it all became much clearer: I had data that pointed to which...

Virtual Product Placement: Pros, Cons, and Considerations

Boost sales with virtual product placement, a digital advertising strategy that uses AI to add branded products to digital content.More

Types of Promotional Pricing Strategies + Tips

You can offer discounted prices for a limited time to increase sales and encourage new customers to try your brand.More

8 Effective Website Goals for Ecommerce Businesses

Focusing on a few specific website goals can help you sell more products from your ecommerce store.More

How To Measure and Maintain a Good Customer Perception

Discover the factors that contribute to consumer perception and how brands can influence it for the better.More

What Is Advocacy Marketing? Strategies and Examples

Advocacy marketing is a strategy to convert loyal customers into brand advocates who authentically promote your products without being compensated...

NDR Explained: How To Calculate Net Dollar Retention

Net dollar retention measures how much money you earn from your existing customer base, both via continued subscriptions and upsells.More

68 Inspiring Leadership Quotes for Business Owners

Discover wisdom from great leaders and thinkers throughout history. If you’re a leader in your organization, these quotes will inspire and motivate...

What Is a Lead Source? How To Track and Use Lead Sources

Lead sources are the first interactions paying customers have with your brand. Understanding where your customers come from can help boost ROI.More

How To Use Hashtags To Grow Your Business

You can use hashtags to categorize your content or generate buzz and integrate your brand into a trending conversation.More

« Older Entries

Next Entries »