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YouTube expands Media Kit insights and adds AI tools
New demographic data points could be valuable for brand partners, while Google’s latest Nano Banana model will help with image generation.
Snapchat users visit the app for health and medical advice
There may be opportunities for wellness brands that want to engage with people beyond the confines of a doctor’s office, per a new study from the company.
Virtual Product Placement: Pros, Cons, and Considerations
Boost sales with virtual product placement, a digital advertising strategy that uses AI to add branded products to digital content.More
Types of Promotional Pricing Strategies + Tips
You can offer discounted prices for a limited time to increase sales and encourage new customers to try your brand.More
8 Effective Website Goals for Ecommerce Businesses
Focusing on a few specific website goals can help you sell more products from your ecommerce store.More
How To Measure and Maintain a Good Customer Perception
Discover the factors that contribute to consumer perception and how brands can influence it for the better.More
What Is Advocacy Marketing? Strategies and Examples
Advocacy marketing is a strategy to convert loyal customers into brand advocates who authentically promote your products without being compensated...
NDR Explained: How To Calculate Net Dollar Retention
Net dollar retention measures how much money you earn from your existing customer base, both via continued subscriptions and upsells.More
68 Inspiring Leadership Quotes for Business Owners
Discover wisdom from great leaders and thinkers throughout history. If you’re a leader in your organization, these quotes will inspire and motivate...
What Is a Lead Source? How To Track and Use Lead Sources
Lead sources are the first interactions paying customers have with your brand. Understanding where your customers come from can help boost ROI.More
How To Use Hashtags To Grow Your Business
You can use hashtags to categorize your content or generate buzz and integrate your brand into a trending conversation.More