Ampli.fy

How to Optimize for AI Search: A Guide for You and Your AI Agent

It might sound like a completely new discipline. For the most part, it isn’t. Google says its AI search features still rely on its core search systems. Your content still needs to be crawlable, indexable, and useful. Microsoft says that…Read more ›

Google provides more Demand Gen ad features

Updates like affiliate location extensions in Google Maps and one-click ads on YouTube Shorts are meant to speed up conversions.

Instagram chief shares algorithm insights and posting tips

In a new series of videos, chief Adam Mosseri addresses concerns about algorithmic influence and suggests how creators can improve their results.

Loop Marketing vs. traditional marketing: What’s the difference?

Two-thirds of marketers say that marketing has changed more in the past three years than in the past 50. Understanding Loop Marketing versus traditional marketing has become essential for marketers in 2026. The two frameworks differ fundamentally in how brands reach,...

Marketing forecast fundamentals every growth team needs

A marketing forecast estimates future marketing results, such as leads, pipeline, and revenue, using historical data and conversion assumptions. Marketing forecasting connects planned activity to expected outcomes, helping teams understand what performance is likely...