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How to build a cross-network brand monitoring strategy on social
The traditional news cycle has been effectively replaced by real-time updates breaking on social. According to our Q1 2026 Pulse Survey, social is now the primary place people turn to for news. Headlines can surface anywhere from viral videos on TikTok to breaking...
What is Substack? How it works in 2026
Key takeawaysSubstack is a publishing platform that combines blogging and email newsletters with paid subscriptions, giving creators and brands a direct line to their audience without relying on algorithms.It’s free to publish on Substack. The platform takes 10% of...
19 Threads statistics for 2026: Users, growth and engagement
Since its record-breaking launch, Meta’s text-based network, Threads, has evolved from a viral phenomenon into a permanent fixture in the digital...
How to master your brand’s Facebook link in bio
The Facebook Link in Bio it’s your brand’s “home base” on the platform, with the sole purpose of directing high-intent traffic to your website....
Meta expands advanced ad placement controls to Threads
The updated brand safety options will give advertisers more control over ad placements.
How social intelligence unlocks intelligent customer care
Customer care is one of the most important aspects of social media management. Social and care teams are the frontline employees receiving customer...
YouTube adds Chapters and Title Cards to CTV
The updates, which also include Like Counts and Immersive Headers for CTV, are designed to improve the experience for living room viewers.
YouTube expands likeness detection to all users over 18
The video platform has been gradually rolling out the feature to users since September as it takes proactive action against deepfakes.
YouTube launches digital training initiative in the UK
A partnership between the video platform, the BBC and the National Film and Television School aims to create a modern digital skills training program.
Creator content drives brands on Snapchat
Snapchat's latest report highlights the value of connections that users make with influencer-led promotions in the app.
Social media drives consumer discover, per Meta
The parent company of Facebook and Instagram published a three-part series examining how shopper behavior has shifted away from Google searches.