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WhatsApp adds bill payment in India

App owner Meta has been working to create a messaging platform similar to China’s WeChat, and this new functionality is a step toward that goal.

YouTube updates branded content sourcing and disclosures

The platform is running a new local affiliate shopping test and clarifying some of its language around sponsored acknowledgments.

TikTok adds voice notes and image carousels in comments

The additional response options are being rolled out globally and could help to drive more engagement in the app.

Social media for business: A practical guide

If your business wants to reach customers where they already spend their time, social media is the place to do it. It’s your direct line to customers, insights, and new opportunities for growth. Read on for everything you need to know to build a winning social media...

32 TikTok tools to boost your marketing strategy in 2026

TikTok can be a powerful growth channel, but managing it at scale takes more than a good video idea.  The right TikTok tools can help you create stronger content, stay on top of trends, streamline your workflow, and actually measure what’s working. In this guide, we...

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