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TikTok adds new ad placement options offering higher exposure
The updated premium placement promotional opportunities include Logo Takeover, TopReach and an expanded Pulse suite.
Pinterest adds Promote a Pin option for marketers
The new option will offer creators and brands a flexible budget option to showcase content and reach more of the platform’s 619 million active users.
99 Quotes That Celebrate Teamwork, Hard Work, and Collaboration
“Teamwork makes the dream work,” is one of my favorite teamwork quotes. Seriously, I’ve said this quote in the office and on Zoom. I’ve even set it...
How to Learn Excel Online: 21 Free and Paid Resources for Excel Training
Faced with an urgent need to brush up my spreadsheet skills, I went online and searched for the best Excel resources available. I discovered a lot...
Multicultural Marketing: How To Do It Right, With Examples
Multicultural marketing is an approach that tailors campaigns to diverse cultural, ethnic, and demographic groups within the general market or a...
11 Free Advertising Ideas for Your Business in 2025
Effective advertising puts your business in front of its target audience. Here are eight free advertising ideas if you're unsure where to start.More
Virtual Product Placement: Pros, Cons, and Considerations
Boost sales with virtual product placement, a digital advertising strategy that uses AI to add branded products to digital content.More
Types of Promotional Pricing Strategies + Tips
You can offer discounted prices for a limited time to increase sales and encourage new customers to try your brand.More
8 Effective Website Goals for Ecommerce Businesses
Focusing on a few specific website goals can help you sell more products from your ecommerce store.More
How To Measure and Maintain a Good Customer Perception
Discover the factors that contribute to consumer perception and how brands can influence it for the better.More
What Is Advocacy Marketing? Strategies and Examples
Advocacy marketing is a strategy to convert loyal customers into brand advocates who authentically promote your products without being compensated...