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WhatsApp adds bill payment in India

App owner Meta has been working to create a messaging platform similar to China’s WeChat, and this new functionality is a step toward that goal.

YouTube updates branded content sourcing and disclosures

The platform is running a new local affiliate shopping test and clarifying some of its language around sponsored acknowledgments.

TikTok adds voice notes and image carousels in comments

The additional response options are being rolled out globally and could help to drive more engagement in the app.

Is AI Content Bad for SEO? No, and It Never Will Be (7 Reasons)

The real issue was never AI or “automatically generated content” itself. Google penalizes the same thing it always has: content that is thin, unhelpful, and spammy. AI just makes it much easier to create that kind of content at scale.…Read more ›

How to Get Celebrity Endorsements — Even if You’re Not a Huge Brand

As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social media campaign featuring the biggest...

How the StockX Co-Founder Builds Hype for New Products

StockX co-founder Josh Luber is using his expertise in the hype economy to create a modern-day collectible through his toy company, Ghostwrite.More

Event Marketing: The Ultimate Guide That Cost $300k to Make

It wasn’t just a conference; it was an entire week of events. From Monday to Wednesday, we ran two paid workshops per day and then the conference on...