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WhatsApp adds bill payment in India

App owner Meta has been working to create a messaging platform similar to China’s WeChat, and this new functionality is a step toward that goal.

YouTube updates branded content sourcing and disclosures

The platform is running a new local affiliate shopping test and clarifying some of its language around sponsored acknowledgments.

TikTok adds voice notes and image carousels in comments

The additional response options are being rolled out globally and could help to drive more engagement in the app.

Meta updates its Threads Marketing API

New features include supported App Ads to facilitate ad buys and Reply Moderation Tooling to provide more posting options in third-party platforms.  

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