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Profound vs. Semrush AEO: What each tool actually does

Profound and Semrush have both staked out positions in the answer engine optimization space, but they’re built for different teams with different goals. This post breaks down what each tool actually does, where they differ on engine coverage, prompt research,...

SEO tools marketers rely on (free & paid options)

SEO might feel like it’s under threat with the rise of AI. But the data tells a different story — SEO tools are still a must-have for marketers. In a HubSpot survey, 27% of marketers agreed that the biggest ROI channel of this year was the website, blog, and SEO. It’s...

6 ways to build a brand on Pinterest

The visual search app has become a key product discovery channel and can help connect promotional efforts to more than 630 million shopping-focused active users.

Growth experimentation: A guide for growing marketing teams

Growth experimentation is a structured approach to testing ideas across the full customer journey to discover what drives measurable business growth. Experiments improve channel-by-channel optimization as marketing teams push for measurable, repeatable growth under...

Retrieval Augmented Generation (RAG) Explained: How AI Decides Which Pages to Search & Cite

You need to understand RAG because it’s one of the ways ChatGPT, AI Mode and other AI search engines choose which pages get included in its answer. This guide explains how RAG works (in plain English), what makes content more…Read more ›

Brand mentions: How to track and measure visibility

Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight. Brand mentions are any online reference...

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