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X loses lawsuit alleging advertisers’ boycott was politically-motivated
A judge in Texas dismissed the case and ruled that the app had failed to prove its case against the World Federation of Advertisers.
WhatsApp rolls out multiple features to improve chats
Updates include new storage management tools, improved ways to transfer history from Android to iOS and artificial intelligence-enabled responses.
How To Go Viral on Twitter (Now X) To Build Your Brand
Going viral on Twitter can lead to more brand awareness and increased audience engagement—and you can tap into that power with a few best...
How To Optimize the Email Marketing Customer Journey
You can use your email marketing strategy to reach customers at every stage of their journey, from the awareness stage all the way through the...
Top Strategies for Building Rapport with Customers
Learn how to build rapport with customers and why it matters for ecommerce. Discover our tips for building customer rapport.More
How To Use the OODA Loop To Make Business Decisions
Use the OODA Loop framework to outmaneuver retail competitors and make faster, better choices for your business.More
Instagram Affiliate Marketing: Everything You Need to Know in 2025
Do your Instagram followers often seek out your recommendations? Learn how to maximize your earning potential as an affiliate marketer on...
Large Language Models: How They Work and How To Use Them
LLMs have a range of applications from generating blog copy to performing sentiment analysis on customer reviews.More
How to use social listening competitive analysis to win 2025
Understanding your competitors is essential if you want to stay ahead. This means getting a nuanced perspective of their strengths and...
How to create effective TikTok branded content (for brands and creators)
TikTok has exploded onto the scene, becoming more than just a social media platform—it’s a cultural phenomenon. Yet, as organic reach becomes more...
Field tested tips for aligning customer service and marketing
If a business is an orchestra, then every department is its own instrument. When teams work in isolation, the result is simply noise. When everyone...