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Meta adds new metrics to track business chatbot performance
Brands can now better assess how well their custom artificial intelligence Business Agents are navigating customer queries and handling responses.
Meta launches Muse Spark 1.1
The new multimodal reasoning model will offer a paid tier for developers as the company pursues monetization avenues for its artificial intelligence projects.
What Is Agentic SEO? And How to Get Started This Week
It’s just a completely new way of working, also for SEOs. Instead of building every step of an SEO workflow yourself—like the setups you see all...
X pitches advertisers on rising opportunities in the app
X is looking to boost advertiser interest in its re-built its ad platform, which is now powered by AI.
X implements new posting restrictions on non-paying users
The new limit will make it cost prohibitive for spammers to flood the app.
Google announces AI-powered advances at I/O 2026
AI was the focus at Google's annual showcase event, with a range of advanced AI generation features across its apps.
X launches display of active followers to contextualize performance data
The new data point will give users more context as to how many of their followers are actually active in the app.
Meta reassigns workers to AI projects, cuts 8K staff
The social media giant is looking to replace workers with AI systems, as it continues to lean into the advancing technology.
TikTok Business vs. Personal account: 2026 guide
Key takeawaysBusiness accounts: Unlock Ads Manager, advanced analytics, third-party scheduling tools like Hootsuite, and TikTok Shop, but restrict...
Social media data collection: A 2026 guide
Key takeawaysSocial media data collection defined: The process of gathering performance metrics, audience information, and public conversation data...
Social media archiving in 2026: A compliance guide
Key takeawaysSocial media archiving is the process of capturing, preserving, and storing all social media content, including posts, comments, edits,...